On 18th January, the TV competition of “My Favorite Hubei Brand” in 2023 came to an end at the studio of Hubei Media Group. After several rounds of off-site online voting, media evaluation, public scoring, and on-site expert evaluation, the brand “Ezhou Wuchang Fish” won the gold medal.
This is the first time that “Ezhou Wuchang Fish” has won the gold medal in the Hubei Brand TV competition, another honor after winning the silver award in “the Cultivation and Innovation of Representative Brand Competition in the Four Provinces of Central China” last year.
The competition, lasting for three months, was jointly organized by the Hubei Intellectual Property Bureau and Hubei Media Group. After rounds of enterprise registration, review by departments, and recommendation by the municipal government, a total of 61 brands participated throughout the province. To provide guidance for eligible companies, the Ezhou Municipal Market Supervision Bureau conducted on-site inspections to comprehensively analyse these companies from aspects such as brand awareness, market share, law-abiding operations, main economic indicators, and financial conditions. At last, Hubei Funong Food Industrial Park Co., Ltd., with the “Ezhou Wuchang Fish” brand, was selected to represent Ezhou city in the competition .