The week-long event will be held in Sydney and Brisbane, Australia, as well as Auckland, New Zealand, featuring broadcasting, film and television, online audio-visual, press and publication exhibitions, industrial cooperation, cultural interaction and other series of activities, aiming to promote the Yangtze River culture, showcase the charm of Jingchu, and present compelling Chinese stories.
Since 2016, the Hubei Media Week has been successfully held in 16 countries across Asia, Africa, Europe, North America, and South America for eight consecutive editions. To date, it has facilitated 680 international cultural exchange activities and secured over 100 cooperation projects, significantly enhancing Hubei's global influence and reputation. (en.hubei.gov.cn by Ruan Xinqi)